How to Start a Text Messaging Campaign for Your Restaurant


Learn how to start a text messaging campaign for your restaurant. Nowadays, it is probably more difficult to walk on the street and meet someone without a cell phone than someone with a phone. After all, texting has become one of the most popular forms of communication today. According to statistics, more than 6 billion texts are being sent in the US on a daily basis.

Some significant stats that restaurant owners must consider include the 98% open rate of promotional text messages compared to the meager 20% of promotional emails.

Bear in mind, however, that a text messaging campaign message’s open and success rates depend, in large part, to the quality of content you’re sending. Thus, restaurant text messaging marketers need to be careful in coming up with the right messages to send.

Want to see text message marketing in action? Text ‘help me’ to 31996

Important Text Messaging Statistics

Text messaging offers a great marketing potential for restaurant businesses. A word of caution, though: send messages only to people who have opted-in to your text marketing list. It is therefore important that you set up an effective text messaging sign-up system. This will help ensure a steady stream of highly engaged readers.

Following are some significant figures to take into consideration when launching an text messaging marketing campaign:

  • 98% of all text messages are opened and read within a couple of minutes after receipt.
  • People redeem mobile coupons 10 times more than they redeem coupons printed on paper.
  • 44%of Americans admit that they have opted-in to a text messaging campaign at one time or another.
  • Opt-out rate for restaurant text message marketing campaigns is quite low; it is pegged at only 2.7%.

Text Message Marketing and Your Overall Marketing Strategy

Now, how does mobile marketing fit in the scheme of things as far as the customer is concerned? Or, how will you incorporate text messaging into your entire marketing effort? Will you set up a system separate from direct mail, email, and others, or put up an umbrella channel for all? These are questions that need your attention.

Regardless of your answers, there are some basics that you should understand when starting out on a text message marketing campaign. These include:

  • Building a Mobile Database

  • As mentioned, a prospective customer must give specific permission before you can send promotional text messages to them. For this purpose, you need to build a customer database from scratch. A good start would be to promote your text messaging campaign through your existing channels. Include a call to action, and offer incentives to entice people to sign up. These incentives may come in the form of discounts or freebies.
  • Effectively Using Your Mobile Channel for Appropriate Marketing Campaigns

  • Not all marketing campaigns offer an effective venue for text messaging. Seasoned mobile marketing professionals suggest that text messaging be used for any of the following purposes:
    • Make product-related announcements, and solicit feedback or comments
    • Drive traffic during slow days or off-peak hours by giving out timely discount coupons and messages
    • Target patrons within a specific area for special promotions and announcements
    • Promote events or new menu items
    • Inform guests of the availability of reservations by text for upcoming events or holidays when most tables are expected to be occupied.
    • Announce specials for the week
    • Manage your inventory
    • Conduct a poll or survey to elicit fast feedback
    • Send information about unexpected closures or changes in operating hours
    • Send triggered text messages that come with welcome, anniversary, or birthday gifts to help develop more personal relationships with your guests
    • Improve engagement and sales with event-related contests specials.
    • Want to see text message marketing in action? Text ‘help me’ to 31996
  • Building Customer Loyalty

  • Text messaging allows you to customize or segment offers into various categories such as VIPs, regulars, and new customers. This way, you can monitor the performance of every segment and find ways on how to keep their loyalty.
  • Building Your Email List

  • You can use your mobile customer database to help grow your email opt-in list, just as you can use your email list and other channels to promote your mobile list. All you have to do is to ask your readers to join your email list as well.

The role of text message marketing for restaurants is growing at a steady pace. The key is to start now, given the immense popularity of text messaging today. Once launched, you must closely monitor the performance of your text messaging marketing campaign. Later on, you will learn to find ways to combine your various marketing efforts to maximize your revenues.

Want to see text message marketing in action? Text ‘help me’ to 31996

Leave a comment

Your email address will not be published. Required fields are marked *