Restaurant Owners Tips for Effective Text Messaging Campaigns

Restaurant owners and managers who take the importance of text message marketing for granted are making a huge mistake. Lucky are those who have read the convincing statistics, appreciate the impact on their business, and do something to deliver high quality promotional communication to their valued clients. They are now enjoying the benefits of using effective text messaging campaigns.

There is no better time to launch your text message marketing campaign then now, given the massive popularity of the short messaging service today. If you have decided that promoting your restaurant through text message marketing is the right way to go, here are some tips that you can use:

Want to see text message marketing in action? Text ‘help me’ to 31996

Send Messages Only to People Who Opt-In

Text message marketing experts would tell you that you should not send promotional messages to people who do not opt-in to receive text messages from you. Otherwise, you are at risk of antagonizing potential customers. Don’t think that just because someone dined at your restaurant and opted-in to your email list, you can already send messages to their phones. To be on the safe side, keep your text message signup method separate from your email opt-in process.

Subscribing to email newsletters is often done through the restaurant’s website. On the other hand, text message marketing opt-in is done by replying to a promotional text message with a keyword, and sending it to a special phone number. You can entice more customers to subscribe by giving special discounts or treats.

Include Concise and Effective Calls to Action

Sometimes, text message recipients need to be told what to do. Otherwise, they will do nothing. To help ensure a successful text message marketing effort, help your prospective customer take the next step by guiding them through a call to action (CTA.)

Examples of effective and concise CTAs include:

  • Visit the website.
  • Follow us on Twitter.
  • Come in today.
  • Use this coupon code.
  • Show this message to the server.
  • Reply to this message.
  • Order online now.
  • Comment on this post.

To be effective, your call to action must be short and direct to the point. It must clearly tell the message recipient what to do next. You may even include interesting and funny GIFs to attract even more customers to try your restaurant.

Want to see text message marketing in action? Text ‘help me’ to 31996

Identify and Appeal to Feelings and Emotions That Can Trigger Sales

To sell in any industry, and not only in the restaurant business, there are certain emotions that will prompt people to take the desired action. Some people arrive at a buying decision when they believe that buying the service or product will help them feel something good.

Restaurants provide food service. By nature, the service offers the feeling of fulfilment. But is this feeling enough to fuel significant sales? The simple answer is yes, the feeling of fulfilment can drive sales. Other sales-driving emotions include fear, envy, greed altruism, shame, and pride. Using emojis in your messages is one way to help your promotional messages appeal to your readers’ emotions.

Learn to Use the Power of Words to Trigger Emotions

Your text messages and ads must be reflective of the specific emotions you are trying to evoke. The words “VIP,” “revolution,” and “exclusive,” when used in promotional messages, can trigger the feeling of greed. This way, your readers will want to be part of a select or limited group.

There are many other power words that you can use to trigger particular feelings. If you take some time to research, you will find out that the list is practically endless. What matters is that you only use specific words that have relevance to the brand you are trying to sell. If you are a vegan café, for example, it would not be wise to use the same phrases and words that meat-loving customers of a 5-star restaurant would use.

While some restaurants find using emojis effective in evoking emotions, others believe it is better achieved by using powerful words in driving their message across. Some marketers intentionally misspell words to grab the attention of their readers. For instance, a chicken restaurant may use “chikin” in lieu of chicken.

These are only a few tips that can help creat effective text messaging campaigns. You must have a good grasp of how opt-ins work, master the art of writing CTAs, and learn and use powerful words to appeal to your readers’ emotions.

Want to see text message marketing in action? Text ‘help me’ to 31996

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